Power to the Creators!

I make no claims to true expertise in SEO, but because it’s key to findability for great content, I try to keep an eye on what the Searchies are talking …

What’s loyalty worth?

The quest to prove ROI continues! And this eMarketer blog post  describes some research that at least hints at some real numbers to back up the claims of strategists (like …

Brands are people, too?

This article in the Harvard Strategy + Business Review newsletter is chockfull of interesting (sometimes debatable) insights on the current state of mind of consumers. One of the assertions that …